Product sampling
Put your product directly into the hands of the right people, from busy city centres and travel hubs to shopping destinations and live events.
PRODUCT SAMPLING & BRAND ACTIVATIONS
Bringing brands
& people together
The best marketing is seen and experienced.
We connect brands with people in the places and moments that make interaction feel natural, turning product trial into something memorable.
01 / WHAT WE DO
Make the right
moment happen
From simple brand to hand sample distribution to full brand activation experience, Confero builds campaigns around the people you want to reach.
Brand activations
Make the moment bigger with pop-ups, branded environments, creative assets and memorable consumer interaction.
At-home sampling
Reach relevant households through carefully matched online retailer parcels and restaurant food delivery orders.
Venue sourcing, licensing, creative production, brand ambassadors, logistics and on-the-ground delivery, all handled by the Confero team.
02 / SELECTED WORK
Out in the field
Real campaigns in places where audiences were ready to engage.
DIGITAL POSTERS · PRODUCT SAMPLING
Garnier Olia Gloss
Garnier Olia Gloss sampling at University Freshers Fairs.
Explore this campaign
Digital poster displays alongside the product sampling activation made a powerful combination: the visual impact of screen advertising and the physical connection of a product sample.
FMCG · NATIONAL TOUR
Ben & Jerry’s Cookie Dough Sandwich
A ten-week tour bringing a new ice cream treat to students and shoppers.
Explore this campaign
We managed sampling at eight UK universities, Battersea Power Station, London Waterloo and Birmingham New Street, with a branded cart, backdrop, photo booth, staffing and frozen stock logistics.
FRAGRANCE · LIVE MUSIC
Ariana Grande Cloud Aurora
Reaching fans on their way to Ariana Grande’s shows at The O2, London.
Explore this campaign
Brand ambassadors sampled the fragrance around arena access points, including North Greenwich Station, creating direct engagement as fans arrived.
02 / SELECTED WORK · CONTINUED
More from the field
More Confero campaigns in action, from live events to high-footfall locations.
EVENT-LED PRODUCT SAMPLING
Garnier product sampling
Garnier partnered with GAYNS Running Club to offer after-event pampering sessions following a 5K run at The Ministry, London.
Explore this campaign
Samples of Garnier Micellar Water and indulgent Garnier face masks were offered to cool and brighten the skin.
MOTORWAY SERVICES · PRODUCT SAMPLING
Wet Ones at motorway services
We sampled Wet Ones hand wipes at motorway service rest areas, including Cobham (M25) and Beaconsfield (M40).
Explore this campaign
Sampling added a physical touchpoint alongside digital six-sheet posters for enhanced branding and awareness.
FRAGRANCE · SUMMER POP-UP
YSL Libre Berry Crush
Fragrance discovery met a cooling summer treat in pop-ups across Manchester, London and Birmingham.
Explore this campaign
Confero paired 1.2ml fragrance samples with bespoke Berry Crush flavoured fresh-fruit iced lollies, using a branded freezer cart and giant deckchair to create an inviting, shareable moment.
03 / AT-HOME SAMPLING
At Home Sampling
Product trial delivered through the online orders people already make.
01 / IN-PARCEL PRODUCT SAMPLING
In Parcel Product Despatch Sampling
La Roche Posay sample + supporting educative insert distributed directly to consumers making online purchases from their favourite retailers.
02 / RESTAURANT FOOD DELIVERY
Restaurant Food Home Delivery Sampling
UK launch of Chocomel sampled with takeaway orders distributed through restaurant food delivery services Deliveroo, Just Eat and Uber Eats.
03 / AT-HOME SAMPLING
Direct Marketing Insert Programmes
Reach highly targeted, engaged customers by including your brand’s leaflets and/or samples in product despatch parcels through our exclusive retailer partner networks.
04 / THE CONFERO APPROACH
From brief to
live activation
You bring us the brand and the objective.
We’ll take care of the rest.
Understand
We get clear on your brand, objectives and exactly who you want to reach.
Match
We identify the locations, venues, events and environments that fit your audience.
Create
We shape an activation that gets noticed and gives people a reason to engage.
Plan
Permissions, licensing, staffing, logistics, production, stock, timings and risk assessments.
Activate
Experienced teams bring the campaign to life with energy and professionalism.
Report
Photography, distribution figures and observations show what happened on the ground.
05 / INDUSTRY MEMBERSHIP
Proud members of the Institute of Promotional Marketing
Confero is proud to have full membership of the IPM, the UK’s only dedicated trade body for promotional marketing.
Through its place on the CAP Committee, the IPM helps shape the standards behind responsible promotional campaigns in the UK.
About the IPM
06 / LET’S CONNECT
Ready to bring your
brand to people?
Tell us what you’re launching, who you want to reach and where you want to make an impact. We’ll help shape the next move.
FROM THE FIELD / SOCIAL
See it as it happens
Follow the sampling moments, brand activations and behind-the-scenes stories we share across our channels.
Recent videos from the Confero team
See what we’re sharing from campaigns, events and the people who bring them to life.
Visit TikTok ↗